Customer perception surveys

  • Customer satisfaction survey: this is a widely used standard for organizations to learn from customers how they experience and perceive them. This study provides you with insights into the current customer satisfaction; it will precisely indicate the potential for improvement and provide you with concrete tools to increase it. But also:
    • Learning from satisfied and dissatisfied customers
    • An improved contact with the customer
    • A range of effective improvement measures
    • Higher customer satisfaction

 

  • Communication check: Is your message clear for the customer? Is the language used clear despite the difficult subject matter? Is the tone used appropriate to the brand? Does it motivate action? It is of great importance that the message in your communication, such as a letter or a brochure, be clear and simple. What may you expect from the communication check?
    • An engaged customer
    • Optimal communication
    • A better informed customer

A communication check allows you to optimize your communications structurally!

 

  • User experience research on websites and apps: How do users experience the find-ability, efficiency, design and navigation of your website or app? Do you obtain the defined conversion rates from your digital products and is the platform in line with the chosen brand values? With this research, the customer is closely involved in optimizing your website or app! What may you expect from this survey?
    • Improved navigation
    • A higher conversion
    • Better find-ability
    • A more efficient display of the content/li>
    • An improved design
    • Satisfied and engaged visitors who come back

 

  • Reader survey:  This research indicates to which extent the publication matches the target group and how it can be optimized. It may concern a digital or print edition, paid or unpaid media. What this survey will bring you?
    • Access to the profiles of the target group
    • Appreciation and loyalty of readers
    • The readers give you new ideas
    • Appreciation of various aspects of the edition
    • Knowledge about reading frequency and reading behaviour
    • A competitive analysis