Ethias

WHO:

RESEARCH QUESTION:

APPROACH:

 

RESULT:
METHOD:

Insurance company Ethias

To evaluate the impact of the product brochures on the advisor/customer-relationship

Online questionnaire amongst 50 advisors

The study allowed us to determine to which extent the product brochures improves the understanding among clients / prospects and to which extend it is used as a marketing tool by the advisors. The study also pointed out which elements of the brochures could be improved and how. The analysis by Vedanta allowed us to get a clear view of how our advisors are thinking about our brochures.

This is an example of online research + advice.

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